Build A Brain That Bends In Your Favor
40+ POWER HOUR sessions delivered. Hundreds of high performers who've already sharpened their decision-making, eliminated cognitive bottlenecks, and implemented tactics that stick.
The Cost Of Being Liked (And How To Pay It Down)
We Deliver Three Things.
Three Rotating Session Formats
All Designed To Transform How You Think And Show Up In The World
Get real-time coaching from Erin Marie on clarity, insight vs. action, follow-through, critical tasks, and pushing past choke points. This is where you sit in the hot seat and get coached LIVE.
Interactive tools to eliminate bottlenecks drawn from how high achievers and radically successful people actually evaluate obstacles. Neurobiology-backed tactics you can implement immediately.
Stop giving AF what people think. Challenge yourself to step into your full potential and become that badass you know lives within.
Every Power Hour rotates through these three formats so you get coached, trained, and challenged in real time. Join your peers and build a brain that bends in your favor.
The Person Behind The Power Hour
"You don't rise to the moment. You rise to the standard you already practiced. And practice doesn't make perfect... practice makes permanent.
— Erin Marie, Founder, AMBITIOUS AF®
250+ High Performers · 12 Countries · Human Performance Coach
Upcoming Power Hour Events
Bi-Monthly | 6 Sessions Per Year | Delivered via ZOOM | Hundreds of Leaders Trained
Sharpen Your Competitive Edge
250+ high performers across 12 countries have experienced the Power Hour difference. These aren't promises — they're actual results.
These aren't theoretical outcomes. Our participants have attended POWER HOUR and walked away sharper. 96% felt immediate clarity. 87% came back. This is what happens when you build a brain that actually bends in your favor.
What Power Hour Participants Say
From Every Corner Of The World — Real People, Real Follow-Through
← Where our AMBITIOUS AF community is showing up from →
I have had the pleasure of working with Erin Marie for three years now. Her Power Hour gives me a chance to step back from what I do on a day-to-day basis to evaluate, think, and gain clarity. She has a remarkable knack for training people to filter out the noise and focus on the real issues that keep people from achieving their best. She will help you find your path to becoming less comfortable being mediocre, and more comfortable achieving that which you are capable. Join the POWER HOUR sessions. You won't be disappointed.
I've attended many of Erin Marie's Mental Focus Power Hours over the last three years. Erin Marie is one of the toughest people I've ever known — no matter what gets thrown at her, she stays laser-focused on her goals, and through this program she teaches others how to do the same. As Erin Marie always says, "A person who can self-correct will forever be wealthy." She's taught me that mental toughness isn't a skill — it's an outcome. That discipline starts in the first ten minutes of your day. And that if you want to finally reach your goals, you have to make your life purposely harder. Get into these sessions and take your life to the next level!
During one of the hardest seasons of my life — divorce, unemployment, weight struggles, and starting over — Erin Marie has given me tools, structure, and a new way to see my life. Even when I resist or want to fall back into old patterns, I now know how to correct myself and execute. Her way of simplifying structure and helping you take action to achieve your goals has been instrumental in my life. I am so grateful for her, the community she has created, and this program. Join these sessions and become a better human!
The results have been real. Since becoming part of Ambitious AF, I've gained new clients for CPR/First Aid training, women's self-defense classes, and self-defense programs for survivors of human trafficking. My business grows because Erin Marie first challenged me to grow as a person. She's helped me become someone I never imagined I could be — challenging me to think bigger, lead with purpose, and take ownership of my future. She won't simply motivate you — she'll hold you accountable and help you build a life that reflects your true potential.
I came across Erin Marie a few years ago and joined her New Years Day session and absolutely loved it!! I had a legacy I wanted to bring to the world, plus I was also advocating and caring for my 23-year-old daughter full-time. There was so much noise in my space, I found it challenging to focus on my project and Erin Marie gave me a structure that has been worth its weight in gold.
Her greatest gift through her program so far has been to really "see me" at a deeper level I have not experienced before with anyone. It cut through the noise and helped me understand what I was fighting against and what I was fighting for after everything my daughter and I had experienced. I am also in her Battleground program which has been lifechanging for me. The program, the people participating, and what I have built so far with my legacy is just the beginning. I feel truly blessed to have Erin Marie as my human performance coach, to challenge me, kick my ass when needed, and hold me to the fire of what I say I want. Don't miss out on these sessions. She is absolutely the best!!!
Why These Events Matter
Most people go through life half-asleep — reacting instead of leading. POWER HOUR is built to jolt you back into control of your own brain.
Raw, unfiltered truth combined with hard-hitting neurobiology. You leave with tactics you can implement immediately — not more ideas to think about later.
Every Power Hour is a gut check and a force-multiplier for your focus, discipline, and cognitive drive — not just an hour on your calendar.
If you're serious about leading yourself and others, missing these events isn't a scheduling issue — it's self-sabotage.
Attending these events is how we help you build a brain that bends in your favor.
Hello, I'm Erin Marie.
I built AMBITIOUS AF because I was tired of watching talented people stay trapped in their own indecision.
I don't scale people like widgets. I work with high performers who understand that clarity under pressure is not a luxury—it's a survival skill. Everything I build is designed around high touch points with my community. Quality over volume. Depth over reach.
You show up to these sessions because you're serious. Because you're tired of watching your own potential sit on the shelf while you manage logistics and drama and the noise of everyone else's agenda. Because you know there's another version of you operating on all cylinders—and you're ready to stop pretending that version doesn't exist.
That's who I lead for. Not people who want to optimize. People who want to dominate every aspect of their life. People willing to do the actual work—neurobiological work, decision architecture work, identity work—to become the human they know they're capable of being.
These sessions exist to accelerate what would otherwise take you years to figure out alone.
The 10 Most Attended Power Hour Sessions
Ranked by live attendance across three years of sessions. These are the topics our community showed up for in the highest numbers.
Beyond The Power Hour
Beyond the bi-monthly Power Hours, we're building immersive experiences designed for the individuals ready to go beyond. Vetted entry. High-touch. Weekly accountabilty.
You've got the clarity. Now install the standard that makes it stick.
HANDLE YOUR SHXT FOUNDATIONS
The First Room You Earn Your Way Into Inside AMBITIOUS AF
POWER HOUR gives you the clarity and the tactics. HYS Foundations is where you install the architecture that makes them permanent. This isn't another course — it's a small, vetted room where you report your execution live, every week, in front of people who won't let you drift. If Power Hour is where you see the problem, HYS is where you stop restarting the same solution.
Power Hour attendees already know how to spot the pattern. HYS is where you stop spotting it and start ending it — with a room that holds you to the standard when motivation runs out.